Hot Lagoon Fair aims at reuniting a new wave of Romanian artists, designers, and illustrators. Their works of art will be exhibited and sold on prints, fanzines, T-shirts, ceramic pieces, stickers, postcards, bags, author books, and many other everyday objects. This is the first art print fair that is promoting the new wave of creative industries, and that is inviting young Romanian artists to participate. Thus, the project's aim is to draw attention to how isolated the Romanian artistic product often finds itself while in competition with the mass production of goods brought about by globalization.